En realidade, quería ser un experimento un pouco diferente ao que ides ver. Co amigo Marcos Foglia, xerente de contidos de Clarín, que é o grupo de comunicación arxentino propietario do cibermedio con máis audiencia de América Latina, clarin.com, nos sentamos diante dun ordenador no Grupo de Novos Medios da USC cun obxectivo: ir comentando sitios web inspiradores para novos formatos de comunicación. Por un fallo técnico derivado da miña inexperiencia co software, esa última parte non se gravou; aínda así, quédannos catro minutos nos que Marcos nos comenta as cousas nas que anda a investigar en Clarín con grupos de análise: como as tradicionais marcas de medios de comunicación valen ben pouco para os grupos de novos lectores, e como a clave do deseño e concepción de novos produtos dixitais está, principalmente, na simplicidade.
The Nielsen Norman Group has published a report which gave the keys to capitalize on an “intranet portal” for a company to pay attention to usability.
The report “Usability of Intranet Portals-a Report from the trenchers” of 350 pages is the result of three field studies, whose results are deducted usability lines proposed in the document. In total, we evaluated the “intranet portals” of 48 corporations.
This work focuses on the belief that an “intranet portal” can help workers to find company information in a simple, streamlining their work. But the main problem found in this study focuses on the fact that companies care more about technical issues because of company policy at the time of creation, and that is not the way.
The differences between an “intranet portal and intranet a simple lie in:
- An intranet portal is often greater than an intranet
- The portals often integrate existing resources intranets for different departments
- The portals incorporate custom tools to facilitate user access to information that interests them from all housed
- The portal integrates applications to train workers
- The portal unifies visual applications, information, tools and resources
Among the recommendations presented by the Nielsen Norman Group in this report, we highlight the following:
- The portals must unite and organize your information in a single entry and corporate information services. This will improve the user experience who can quickly recognize the information that you can access and which way to go for it.
- Ideally, users would be identified in the main entrance and were released from the use of passwords in the rest of the journey.
- The tools of Web 2.0 may be more useful in an intranet portal “in an open web. But there must be a check on the structure of government in the allocation of uses.